Privacy Policy 
Polaris & Co Realty
 

Effective Date: 4-22-2026

Last Updated: 4-22-2026

Polaris & Co Realty LLC ("Polaris," "we," "us," or "our") is a Massachusetts-licensed real estate brokerage.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information in connection with our website, communications, and real estate brokerage services (collectively, the “Services”).

Important Legal Notice: This Privacy Policy applies to data collected through our website, forms, and communications. Real estate brokerage services (including listing agreements, buyer representation agreements, and referral agreements) are governed by separate written contracts. In the event of any conflict, those agreements control.





Scope and Applicability
 
This Privacy Policy applies to:

• Website visitors and users

• Buyers, sellers, landlords, tenants, and property owners

• Individuals submitting inquiries or forms

• Clients receiving brokerage or limited services (including FSBO services and CMAs)

• Referral participants and cooperating real estate professionals

Information We Collect
 
1. Personal Information
 
We may collect:
 

• Name, email address, phone number

• Mailing address

• Property-related information

• Financial and transaction-related information (when required)

• Communications and inquiry content
   

2. Real Estate and Transaction Data

• CMA inputs and valuation data

• Listing and FSBO service data

• Offer, negotiation, and transaction documentation

• Compliance-related records required under Massachusetts law
   

3. Referral and Lead Data
 
We collect and process information to facilitate lawful brokerage referrals, including:
 

• Buying/selling intent

• Geographic preferences

• Timeline and transaction readiness
   

4. Usage and Technical Data
 

• IP address and device identifiers

• Browser and interaction data

• Cookies and analytics data
  
  
  
   

How We Collect Information

We collect personal information through a variety of methods depending on how you interact with our Services, including:

- Directly from you: When you submit forms, request information, communicate with us, or engage our services
- Through website interactions: When you browse our website or interact with tools and features
- From third parties: Including licensed agents, referral agents, service providers, or public records (such as MLS data)
- Automatically: Through cookies, analytics tools, and similar technologies that collect usage and device information

In some cases, we may combine information collected from multiple sources to better provide our Services.




How We Use Information

We use information to:
 

• Provide brokerage services, CMAs, and limited service offerings

• Facilitate referrals to licensed real estate professionals

• Respond to inquiries and communicate with users

• Deliver marketing communications (subject to opt-out and consent requirements)

• Maintain compliance with Massachusetts real estate licensing and recordkeeping laws

• Prevent fraud, enforce agreements, and protect legal rights

We do not use personal information for purposes that are materially unrelated to our Services without your consent, except as required or permitted by law.

CMA Disclaimer: Comparative Market Analyses (CMAs) provided by Polaris are estimates based on available data and are not appraisals or guarantees of property value. Users should not rely solely on CMAs for financial or investment decisions and are encouraged to obtain independent professional advice where appropriate.




Referral and Brokerage Disclosure
 
Polaris operates as a licensed real estate brokerage and may refer consumers to independent licensed real estate agents or brokers.
 
By submitting your information, you acknowledge and agree:

• Your information may be shared with licensed real estate professionals

• Those professionals may contact you regarding real estate services

• Polaris may receive referral compensation where permitted by law
   

No Agency Created: Submission of information does not create a brokerage, agency, or fiduciary relationship unless established through a separate written agreement signed by all required parties.
Independent Parties: Referred agents operate independently and are not employees or representatives of Polaris. Polaris disclaims any liability for the actions, omissions, services, or representations of such third parties.




How We Share Information

We may disclose information as necessary to operate our business:

1. Licensed Professionals
- Referral agents and cooperating brokers
 
2. Service Providers
- CRM systems (e.g., Real Geeks)
- Form providers (e.g., Jotform)
- Email and communication systems
- Hosting, analytics, and IT providers
 
3. MLS and Industry Entities
- MLS Property Information Network (MLS PIN)
- REALTOR® associations and regulatory bodies

MLS Disclaimer: Property data may be obtained from MLS Property Information Network (MLS PIN) and other third-party sources deemed reliable but is not guaranteed to be accurate, complete, or current. Such data is subject to MLS rules, copyright restrictions, and usage limitations.
 
4. Legal and Regulatory Authorities
- Courts, regulators, and licensing authorities
- As required by law, subpoena, or investigation

Polaris does not provide legal, tax, or financial advice. Users should consult appropriate licensed professionals before making decisions. Polaris shares personal information only as reasonably necessary to provide its Services, operate its business, and comply with applicable law.
 

 

Data Transfers and Third-Party Processing

Polaris may use third-party service providers to store, process, or transmit personal information on our behalf. These providers may operate in jurisdictions outside of Massachusetts or the United States.

By using our Services and providing your information, you acknowledge and consent that your information may be transferred to and processed in locations where data protection laws may differ from those in your jurisdiction.

We take reasonable steps to ensure that third-party service providers handle personal information in a manner consistent with this Privacy Policy.




Marketing and Communications (TCPA Compliance)

By providing your contact information, you consent to be contacted by Polaris and its referral partners via:

• Phone calls

• Text messages (including automated dialing systems or prerecorded messages where permitted by applicable law)

• Email communications
   

Consent to receive communications is not a condition of purchasing any goods or services.
 
You may opt out at any time by:
 

• Following unsubscribe links

• Replying STOP to text messages

• Contacting us directly

Cookies and Tracking
 
We use cookies and analytics tools to:
 

• Improve functionality

• Analyze traffic

• Enhance user experience

By using our website, you consent to the use of cookies and similar technologies as described in this section. You may disable cookies via browser settings.




Do Not Track Signals

Some web browsers may transmit “Do Not Track” signals. There is no uniform standard for how such signals should be interpreted. As a result, our website may not respond to “Do Not Track” signals or similar mechanisms.




Data Retention

We retain information:

• As long as necessary to provide services

• As required by Massachusetts real estate laws

• As necessary to enforce agreements and resolve disputes

Business Transfers

In the event of a merger, acquisition, restructuring, sale of assets, or other business transaction, Polaris may transfer your personal information as part of that transaction.

By using our Services, you acknowledge and consent to such transfer, provided that the receiving party agrees to handle your personal information in a manner consistent with this Privacy Policy.




Data Security and Limitation of Liability

We implement reasonable safeguards; however:

- No method of transmission or storage is completely secure  
- Any transmission of personal information is at your own risk  

Limitation of Liability: To the fullest extent permitted by law, Polaris disclaims liability for any unauthorized access, data breaches, loss of data, or third-party conduct beyond its reasonable control.

Polaris does not warrant or guarantee the absolute security of any information transmitted through its Services.





Your Rights

Depending on applicable law, you may have the right to:

- Request access to your personal information
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information, subject to legal obligations
- Opt out of marketing communications

Please note:

- Certain information may be retained as required by law, including real estate recordkeeping obligations
- We may require identity verification before fulfilling requests
- Your rights may vary depending on your jurisdiction





Third-Party Services and Links
 
We are not responsible for third-party privacy practices. Use of third-party services is at your own risk.





Children’s Privacy
 
Our Services are not intended for individuals under 18, and we do not knowingly collect personal information from minors.





Changes to This Policy
 
We may update this Privacy Policy at any time. Continued use constitutes acceptance of changes. It is your responsibility to review this Privacy Policy periodically for updates.





How to Exercise Your Privacy Rights

To exercise your privacy rights, you may submit a request by contacting us using the information provided below. We may take reasonable steps to verify your identity before fulfilling your request in order to protect your information. We will respond to requests within a reasonable timeframe in accordance with applicable law. Please note that we may retain certain information as required to comply with legal obligations, resolve disputes, or enforce our agreements.



Contact Information

Polaris & Co Realty LLC  
6 Liberty Square #2470  
Boston, MA 02109  

Email: support@polariscorealty.com  

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us using the information above.







© Polaris & Co Realty LLC. All rights reserved.